Production area: the town of Montepulciano, except the lower part of the Val di Chiana. The lands are of Pliocene to an 'altitude between 250 and 580 meters above sea level.
The history of Montepulciano (Etruscan origins) has always been closely linked to the fame of its vineyards and its wine.
From its earliest origins Montepulciano wine blends with its history as recorded in a kylix (wine cup), discovered in 1868, along with numerous bronze objects in an Etruscan tomb near Montepulciano.
The oldest document referring to the wine of Montepulciano is 789: the cleric Arnipert offered the church of San Silvestro and San Salvatore in Lanciniano, on a piece of land with vineyards located in the castle of Policiano. From the vineyards of Mons by the High Middle Ages produced excellent wines and the mid-1500 Sante Lancerio, winemaker of Pope Paul III Farnese, praised the quality of the wine produced in Montepulciano.
In the seventeenth century, Francesco Redi, distinguished not only as a physician and naturalist, but also a poet, exalted in its Bacchanalian song, "Bacchus in Tuscany" of 1685, with the goodness of this regal wine.
In early 1900 Vino Nobile di Montepulciano seemed a thing of the past. Most of the wine is Chianti, a small quantity of Noble. In the sixties saw a reawakening of winemaking directed especially towards the production of Vino Nobile rather than Chianti. Many companies re-convert the vineyards according to the requirements specified by DOC (1966). The recognition comes as DOCG in 1980 and the Vino Nobile di Montepulciano begins a new life.
The Consorzio del Vino Nobile di Montepulciano protects and promotes, in 1965, the image of the wines of the town (in addition to DOCG "Noble", including the DOC Rosso di Montepulciano, Vin Santo, Chianti Colli Senesi Val di Chiana and White Lady), it spreads knowledge, implementing programs for continuous quality improvement, active research on the vines, promotes initiatives for the wider dissemination of products and to protect their name. He also participates in the social life of the common initiatives for more than cultural.